Privacy policy

Privacy Policy - Moncho Moreno LLC (U.S. Version) Last Updated:
March 31, 2025

1. Introduction and Scope
This Privacy Policy explains how Moncho Moreno LLC ("we," "our" or "us"), located at 2000 Ponce de Leon Blvd, Coral Gables, FL 33134, collects, uses, shares and protects the
personal information of users ("you") of our monchomoreno.us website and related services (collectively, the "Services") within the United States.
We are committed to protecting your privacy in accordance with applicable U.S. federal laws (such as the Federal Trade Commission Act - FTC Act and the Children's Online Privacy Protection Act - COPPA) and relevant state privacy laws. We also comply with the Florida Information Protection Act (FIPA) regarding data security and breach notification.
2. Contact Information
● Company Name: Moncho Moreno LLC
● Commercial Address: 2000 Ponce de Leon Blvd, Coral Gables, FL 33134
● Email for Privacy Inquiriesprivacy@auratechlegal.es
3. Information We Collect
We collect personal information that you voluntarily provide to us and information that is automatically collected when you use our Services. This may include:
● Identifiers: Such as your name, email address, phone number, shipping address,
billing address, account username/password, IP address.
● Business Information: Such as purchase history, products viewed or added to cart,
transaction details (including payment token information processed by our payment partners, card type, last 4 digits - we do not store full payment card numbers).
● Internet or Web Activity Information: Such as device type, operating system,
browser type, interactions with our website (pages visited, time spent), referring URL,
collected through cookies and similar technologies (see our Cookie Policy).
● Communications: Records of your communications with us (e.g., customer service
e-mails, chat interactions
● User Generated Content: Such as product reviews or comments you post (if
applicable).
4. How We Use Your Information
We use your personal information for the following purposes:
● To Provide and Manage the Services: To process and fulfill your orders, manage your account, process payments, manage returns and exchanges.
● Customer Service: Respond to your inquiries (including those received via web form
or chat, if applicable) and provide customer service.
● Improvement and Personalization: Analyze website usage to improve our Services,
personalize your experience (e.g., display relevant products), perform internal
business analysis.
● Marketing and Communications: Send you promotional emails or newsletters only
with your prior explicit consent (opt-in). You may withdraw your consent at any time
via the unsubscribe link in the emails.
● Legal and Security Purposes: To comply with legal obligations, prevent fraud,
enforce our Terms and Conditions, protect our rights and the safety of our Services
and users.
5. How We Share Your Information
We may share your personal information with the following categories of third parties solely for the purposes described in this Policy:
• Service Providers: Companies that provide services on our behalf, including:
• E-commerce platform: Shopify, which hosts and operates our
online store.
• Payment Processors: Klarna, Stripe, PayPal, Shopify Payments,
Apple Pay and Google Pay, which process payments securely. These entities receive the
payment data directly, not being stored by us.
• Carriers: Depending on the destination state, we use different carriers
to deliver your orders, such as USPS, FedEx, UPS or other similar logistics operators.
• Marketing Platforms: Klaviyo, Yotpo, PushOwl, Facebook, YouTube,
Instagram, TikTok and Pinterest, which allow us to conduct email marketing campaigns,
display personalized advertising, collect reviews or perform audience analysis, all subject to your consent where legally required.
• Analytics Providers: Google Analytics and Snowplow, to analyze the use of our website and improve the user experience. These providers typically use aggregated or anonymized data whenever possible.
• Customer Service Tools: Systems to manage customer service and support, such as contact forms, chat, email or CRM.
We have contracts that obligate these providers to process personal data only according to our instructions and to maintain appropriate confidentiality, integrity and security measures.
• Group Entities: Your personal data may be accessed and processed by the following group companies located in Spain, for administrative, accounting, logistical, operational or marketing purposes:
• MMO 2021 SL (CIF B09656927), dedicated to the online sale
of hairdressing products.
• Monone 2018, SL (CIF B88048103), hairdressing activity.
• Peluquerías Moncho Moreno, SL (CIF B86153939), activity hairdressing.
• Moncho Moreno, SL (CIF B82303405), hairdresser and ecommerce of aesthetic products.
• Requirements Legal: If required by law, public authority, judicial process or
administrative requirement, we may share your personal information.
• Business Transfers: In the event of a merger, acquisition, corporate restructuring or sale of assets, your information may become part of the transferred assets.
We do not "sell" personal information in the traditional sense. However, under some
state laws (such as CCPA/CPRA), sharing information with third parties for targeted
advertising through cookies may be considered a "sale" or "sharing". Please see Section 7 about your opt-out rights.
6. Cookies and Tracking Technologies
We use cookies and similar technologies. For detailed information about the types of
cookies we use, why we use them and how you can manage your preferences, please see our Cookies Policy by clicking at the cookies policy.
7. Your Privacy Rights and Choices
Depending on your state of residence in the U.S. and subject to applicable law, you may
have certain rights to your personal information.
I. We offer the following rights to our U.S. clients, regardless of their state of residence:
A. Right of Access: Request access to the personal information we hold about
you.
B. Right to Correct: Request correction of inaccurate information.
C. Right to Delete: Request deletion of your personal information, subject to exceptions.
D. Right to Opt-Out of Targeted Advertising/Sharing: You may opt-out of having
your information shared with third parties for targeted advertising purposes by using.
E. Exercising Your Rights: To exercise any applicable rights, please contact us atprivacy@auratechlegal.es . We will need to verify your identity before
processing your request.
8. Data Retention 08.04.-Cookie Policy Moncho LLC o We retain your personal information for as long as necessary to fulfill the purposes for which
it was collected, including providing our Services, complying with legal obligations (e.g., tax and accounting), resolving disputes, and enforcing our contractual agreements. In particular:
• Ordering, billing and payment information will be retained for a period of five
(5) years for U.S. tax and accounting compliance purposes.
• Personal data associated with marketing communications (e.g., name and email address of those who have checked the box to receive offers and promotions) will be
retained for as long as you maintain your active consent, or until you ask us to remove your consent or we reasonably determine that your consent is no longer valid.
After these deadlines, the data will be securely deleted or anonymized, unless there is an
additional legal obligation to retain the data.
9. Data Security
We implement and maintain reasonable administrative, technical and physical security
measures designed to protect your personal information against accidental or unlawful
destruction, loss, alteration, disclosure or access in accordance with Florida FIPA and
industry standards. These measures include However, please note that no security
measures are perfect or impenetrable.
10. Children's Privacy (COPPA)
Our Website and Services are intended solely for users over the age of 18, as set forth in
our Terms and Conditions.
In compliance with the Children's Online Privacy Protection Act (COPPA), we do not
intentionally target our Services to children under the age of 13 and we do not
knowingly collect personal information from anyone under the age of 13.
If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your verifiable consent , by please
contact us immediately at online@monchomoreno.com. If we confirm that we have collected personal information from a child under the age of 13 without proper parental consent, we will take immediate steps to securely delete such information from our records.
11. International Data Transfers
Your personal information may be transferred to, stored and processed in countries other than your own, including Spain, if shared with group entities; or locations of key suppliers such as Shopify if they are outside the US.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on this page with a revised "Last Updated" date. We encourage you to periodically review this policy as described in those policies.