BEGINNINGS
Moncho began working at a very young age, at 14, due to family circumstances. From the very beginning, he stood out, earning the Vogue Award at an early age.
OUR STORY
VISION
From a very young age, he stood out for his unique ability to understand and enhance beauty, always with the mission of making every woman feel more beautiful.
TRAJECTORY
With nearly 40 years of experience in the fashion industry, he has worked with brands such as Armani and Dior, and has attended to international celebrities including Claudia Schiffer, Dita Von Teese, and Olivia Palermo, among many others.
CONSOLIDATION
In 2014, he opened his first salon, which soon became established as one of the most prestigious in Spain.
THE ARTIST AND THE BUSINESSWOMAN
During the lockdown, he decided to join forces with his wife, Berta, with whom he has four children. After selling her fashion brand, which had more than 35 stores across Spain, to an investment fund, Berta contributed her expertise to help make Moncho’s dream a reality: creating his own haircare line, born from his experience and the best-kept secrets of celebrities.
PRESENT
Currently, Berta leads and manages the haircare beauty line, establishing it as a company created and led by a woman.
MONCHO MORENO MADRID
The success and rapid growth of the line are thanks to our clients, who, after noticing results from the very first use and seeing over time the transformation in their hair quality, became our best ambassadors. Thanks to them, Moncho Moreno has established itself as one of the brands that is revolutionizing the haircare market.
